Saturday, November 23, 2013

What makes a Healthy Vending Machine?

Is the vending machine really a healthy vending machine?

It seems healthy vending machines are all the buzz today and as I look at the marketing programs of these Healthy Vending Machines I stop and wonder what makes a vending machine healthy?
Is the vending machine healthy because it works out and takes care of itself?
Is it a healthy vending machine because of the graphics that are on the vending machine?
Maybe its healthy because it consumes less electricity, No its not the vending machine that is healthy but the products being sold from the vending machine that make it healthy.

Anyone can put cool graphics of so called healthy food on the outside of the vending machine and that is not what makes the vending machine healthy as a matter of fact the machine itself can not be classified as healthy or not healthy unless you use the word healthy as to how well the machine functions. It amazes me how many times I get calls and people say ow I thought I was getting something different then just a vending machine with a picture of an apple on it, nope.
A vending machine can be made to look like many things and that should not make the cost of the vending machine triple over a vending machine that vends the same items but just does not have the overpriced graphics and franchise program behind it.

If you are wanting to offer Health Vending Items then you just need a regular vending machine that can can be set up for those items, in many cases the same vending machine we sell at much lower prices will do just that.
It seems that the healthy vending machine craze has caused people to pay more money for machines that they believe will do something amazing and that is sell healthy products, well so called healthy products.  Guess what they do the same thing that the normal vending machine can do.
This is why a professional vending machine sales company is important. Pick a company that does more then just one style of vending machines. Not all vending machines are for all locations and by dealing with just one type of vending machine sales company you are limiting yourself to that one kind of machine.

I know everyone wants healthy items right....NO not everyone is buying these so called healthy products and operators are finding that sales are stale.
What happens when the healthy vending machines do not make the kind of money that the sales coach or biz op person told you you should make, they end up on those garage sale websites with all the others that did not make it work either.
You know whats hard to sell? A dedicated branded vending machine that no ones wants because the graphics are dedicated to one style sale.

Now do not get me wrong there are some healthy minded people that want to eat some of those products and you should supply a good mix for your customers but do not brand your machine in one certain brand as that just locks you out of other sales.
I am starting to see machines with fruit slices on them and the machines do not even sell fruit.
Main reason they do not sell fruit is because they are not even refrigerated.
Make sure that you supply a machine that is right for the location and does not drive people away from even looking at what you offer before they get to the machine.
Happy Vending
Lindel Creed
Vendweb.Com




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